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Biloxi, Mississippi
Branding WLOX News 13
Slogan Building South Mississippi Together
Channels Digital: 39 (UHF)
Subchannels 13.1 ABC

13.2 WX 13.3 This TV

Affiliations ABC
Owner Raycom Media, Inc.

(WLOX License Subsidiary, LLC)

First air date September 15, 1962
Call letters' meaning BiLOXi
Sister station(s) WLBT, WDAM-TV
Former channel number(s) Analog:

13 (1962-2009) Digital: 39 (-2009) 13 (6/12/09-6/29/09)

Transmitter power 715 kW
Height 408 m
Facility ID 13995
Transmitter coordinates 30°43′22″N 89°5′28″W / 30.72278°N 89.09111°W / 30.72278; -89.09111


[hide]*1 Updates

  • 2 History
  • 3 Digital television
  • 4 News/Station presentation
    • 4.1 Newscast titles
    • 4.2 Station slogans
  • 5 Personalities
    • 5.1 Current News Personalities
    • 5.2 Past On-air News Staff
  • 6 Awards
  • 7 References
  • 8 External links

[edit] Updates

As of June 16, 2010. WLOX is now available to the Mississippi Gulf Coast TV Market on DirecTV and Dish Network system. The Counties in Mississippi that are available to this are Harrison, Jackson, and Stone.

[edit] History

WLOX began operating on September 15, 1962, the first TV station on Mississippi's Gulf Coast. It was founded by the Love Family, who also owned an AM station with the same callsign. The family sold WLOX-TV to Cosmos Broadcasting (later Liberty Corporation) in 1994. Liberty merged with Raycom Media in 2005.

Due to ABC having an affiliate further east in Pensacola, Florida, rather than Mobile, Alabama, WLOX helped fill a void in areas west of Mobile that could not receive ABC programs. Until 1978, WLOX also filled a void in the New Orleans area. In that market, WVUE preempted most of the daytime soap operas on ABC until 1978. WVUE also preempted moderate amounts of other ABC shows. WLOX had a grade B signal in New Orleans, so this enabled viewers in that area to see all of ABC's shows. However, today, most of the New Orleans network affiliates are on cable in Biloxi and Gulfport, causing competition for WLOX. On the other hand, WLOX is the default ABC affiliate for the Hattiesburg area, which does not have its own ABC station.

Among former WLOX employees is Chuck Scarborough, anchorman for New York's WNBC, and ABC's Good Morning America anchor Robin Roberts. Scarborough is a Coast native, and Roberts grew up in Pass Christian, Mississippi. Roberts' sister, Sally-Ann, remains close to the area, working at WWL-TV in New Orleans.

WLOX remained on the air during Hurricane Katrina, even though the studios were heavily damaged in the storm, and continued to broadcast non-stop for more than 12 days afterward. WLOX created an award-winning two-disc DVD set about the storm entitled "Katrina: South Mississippi's Story".

Footage of WLOX's building being damaged and the move to a "temporary studio" were part of The Weather Channel series Storm Stories on June 5th, 2010. Anchor Rebbecca Power's survival after returning home from the station was the main focus of the show

[edit] Digital television

The station's digital channel on UHF 39, is multiplexed:

Digital channels

Digital Channel Programming
13.2 WX 24-7 Weather Channel
13.3 This TV

WLOX first operated digitally on channel 39 (UHF) (re-mapped digitally to Channel 13 on digital televisions). After June 12, 2009,[1] WLOX went to digital only on Channel 13 (VHF). Viewers were having problems picking up the signal all over South Mississippi. On June 29, 2009, WLOX changed its digital channel from 13 to 39 and from 10.9 kilowatts to 715 kilowatts, 70 times more power than before, so people all over South Mississippi can receive the signal, including some areas of Louisiana and Alabama.[citation needed] Increasing the power on channel 13 would not have worked due to potential interference on another station.[2]

WLOX's digital signal is multiplexed, with a main signal on 13.1 and a 24/7 weather channel on 13.2. 13.3 was the former home of The Tube until it ceased operations in 2007. WLOX used a digital still to notify viewers of the network's demise until the subchannel was eliminated from WLOX's signal. As of August 22, 2008 Digital Channel 13.3 is back on air, just with a WLOX DT 13.3 Logo on the screen. So a new channel is coming soon. Update of July 2010 WLOX DT Channel 13.3 will be called This TV

[edit] News/Station presentation

[edit] Newscast titles

  • WLOX-TV News (1962–1966)
  • Newsroom (1966–1971)
  • Channel 13 News (1971–1978)
  • Newsline 13 (1978–1984)
  • Newswatch 13 (1984–1999)
  • WLOX News (1999–present)

[edit] Station slogans

  • The News For South Mississippi (1992–present)
  • Building South Mississippi Together (2005–present)
This film, television or video-related list is incomplete; you can help by expanding it with reliably sourced additions.==[edit] Personalities==

[edit] Current News Personalities






  • Doug Walker Assignment Editor and Co-Host News Watch This Week

[edit] Past On-air News Staff

  • Robin Roberts, Joined 1984, Left 1986.

[edit] Awards

In 2006 WLOX received the Edward R. Murrow National Award in the category of continuing coverage, for its around-the-clock coverage of Hurricane Katrina and its aftermath. WLOX also received a Southern Regional Emmy Humanitarian award in June 2006. [1]

Mike Reader

[edit] References

  1. ^
  2. ^ Dickson, Glen (2009-11-02). "KUAC Makes Unusual Digital Switch". Broadcasting & Cable. Retrieved 2009-11-05.

[edit] External links

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