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WCBD-TV is the NBC-affiliated television station for the Low Country area of South Carolina that is licensed to Charleston. It broadcasts a high definition digital signal on UHF channel 50 from a transmitter in Awendaw. Owned by Media General, the station has studios on West Coleman Boulevard (U.S. 701 Bus/U.S. 17 Bus/SC 703) in Mount Pleasant. Syndicated programming on WCBD includes: Jeopardy!, Wheel of Fortune, Oprah and Dr. Phil.

WCBD-TV
[1]

[2]

Charleston, South Carolina
Branding News 2

Low Country CW (on DT2)

Slogan Count on News 2
Channels Digital: 50 (UHF)

Virtual: 2 (PSIP)

Subchannels 2.1 NBC

2.2 The CW

Owner Media General

(Media General Communications Holdings, LLC)

First air date September 25, 1954
Call letters' meaning Charleston/Berkeley/

Dorchester (three counties in Charleston metro)

Former callsigns WUSN-TV (1954-1975)
Former channel number(s) 2 (VHF analog, 1954-2009)
Former affiliations NBC (primary, 1954-1962)

ABC (secondary 1954-1962; primary, 1962-1996)

Transmitter power 1,000 kW
Height 581 m
Facility ID 10587
Transmitter coordinates 32°56′24.7″N 79°41′43.5″W / 32.940194°N 79.695417°W / 32.940194; -79.695417
Website counton2.com

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Digital programming

It operates the area's CW affiliate on a second digital subchannel. Known on-air as Low Country CW, this can also be seen on Knology channel 12 and Comcast channel 14. WCBD-DT2 gets all of its programming from The CW Plus.


Channel Name Programming
2.1 WCBD-DT main WCBD programming/NBC HD
2.2 WCBD-DT2 "Low Country CW"

History

The station signed-on as WUSN-TV on September 25, 1954. It was the third-oldest station in the state behind WCSC-TV in Charleston and WBTW in Florence. It was originally an NBC station with secondary ABC affiliation. WUSN shared ABC programming with WCSC until 1962 when WTMA-TV (now WCIV) signed-on and took the NBC affiliation. This station then became a full-time ABC affiliate. During the late-1950s, it was also briefly affiliated with the NTA Film Network. [1] In 1975, the station adopted its current call letters, WCBD. They stand for Charleston, Berkeley, and Dorchester Counties (the three counties in the Charleston metropolitan area).

It remained the market's ABC affiliate until August 1996 when it swapped affiliations with WCIV and became an NBC affiliate once again. This was a result of an affiliation deal between ABC and WCIV's owner, Allbritton Communications Company. WCBD spent most of the 1970s and 1980s in last place until Media General bought the station in 1983. Since then, it has been a solid runner-up to longtime leader WCSC. Starting on September 18, 2006, the station began showing programming from The CW on a new second digital subchannel. WCBD-TV shut down its analog signal on June 12, 2009, as part of the DTV transition in the United States. [2] The station remained on its current pre-transition channel number, 50 [3], using PSIP to display its virtual channel as 2.

News operation

[3][4]News open seen every night at 6.WCBD uses the latest technology to gather information from throughout area. Its main facilities are in an entire digital facility with office, technical, and studio space in Mount Pleasant just at the foot of the new Arthur Ravenel Jr. Bridge. In addition to its main studios, the station shares a news bureau in Columbia with other regional Media General stations. Many of the on-air staff of WCBD have been fixtures in the Charleston-area market for many years. Chief Meteorologist Rob Fowler has been with the station for more than eighteen years becoming Chief in 1987 and is the longest-serving meteorologist in the area with the same station.

Warren Peper, one of the most widely-known faces in Charleston television, joined WCBD in late-2005 after a one-year non-compete agreement expired between him and Jefferson Pilot Communications (which owned rival WCSC). In October 2005, Peper was joined on the anchor desk by Carolyn Murray who had been a reporter at WCSC for eleven years before going to WBBM-TV in Chicago in 2001. On January 29, 2009, Warren Peper was released from his contract as part of major budget cuts at Media General.

Two of the three network affiliates in the Charleston market have news anchors who are former sports anchors. Peper, who worked at WCSC from 1974 until his controversial firing in 2004, was a sports anchor for much of his career. WCIV's Dean Stephens also worked as a sports anchor for much of his early career at that station. Like all CW Plus stations in the Eastern Time Zone, WCBD-DT2 offers the nationally syndicated morning show The Daily Buzz on weekdays from 6 to 9. During the show, there are local news and weather cut-ins. That station also a repeat of the main channel's weeknight 6 o'clock broadcast weeknights at 10. On weekdays, the main channel airs Daytime after its midday show.

News/station presentation

Newscast titles

  • The Coca-Cola News (1954-1962, 6:15 p.m. news)
  • The Big News (1962-1965, 6 p.m. news)
  • The Nightly News (1962-1965, 11 p.m. news)
  • 24 Hours (1965-1976, 11 p.m. news)
  • Channel 2 News (1976-1982)
  • TV-2 Eyewitness News (1982-1987)
  • TV-2 News (1987-1989)
  • TV-2 Action News (1989-1997)
  • News 2 (1997-present)

Station slogans

  • "Working Harder, Helping You" (early 1990s-1997)
  • "The Heart of the South Carolina Low Country" (1997-2006)
  • "Count on News 2" (2006-present)

News team

Current on-air staff

Anchors

  • Brad Franko - weekday mornings
  • Tara Lynn - weekday mornings and 11 a.m.
  • Carolyn Murray - weeknights
  • Brendan Clark - weeknights
  • Octavia Mitchell - weekends and education reporter

Storm Team 2 Meteorologists

  • Rob Fowler (NWA and AMS Seals of Approval) - Chief seen weeknights and heard on WLTQ-AM 730, WSCC-FM 94.3, WALC-FM 100.5, WXLY-FM 102.5, WEZL-FM 103.5 and WRFQ-FM 104.5
  • Josh Marthers (AMS Seal of Approval) - weekday mornings and 11 a.m.
  • Joey Sovine - weekends

Reporters

  • Larry Collins
  • Robert Kittle - Columbia Bureau (for MG stations in South Carolina)
  • Sydney Brant
  • Brooke Katz
  • Cleve Bryan
  • Rebecca Ryan
  • Raymond Owens

Former on-air staff

  • John Ahrens (now weekend meteorologist at WSOC-TV in Charlotte)
  • Tom Allen
  • Dan Ashley (now anchor at KGO-TV in San Francisco)
  • Bill Baer
  • Bettina Boateng (now at WVTM in Birmingham, AL)
  • Jennifer Brown
  • Erica Bryant Fields (now evening anchor at WSOC-TV in Charlotte)
  • Terry Casey
  • Meryl Conant
  • Miles Crosby
  • Merritt Dempsey
  • Red Evans
  • Corey Broman-Faulks
  • Jenny Fisher
  • Bill Fitzgerald (now at WNCN in Raleigh, NC)
  • Tim Gehret
  • Rudy Gill
  • Karen Grace
  • Gray Hall (now morning reporter at WTVJ in Miami)
  • Trey Hardison
  • Kurt Hogan (now anchor and producer of NASA News on NASA TV at NASA/Langley Research Center in Hampton, Virginia)
  • Harve Jacobs (now at WCSC-TV)
  • Lorrie Jordan (now at KNSD in San Diego)
  • Nichelle King
  • Ted Knight (deceased)
  • Mike Lacett (now at WSYR in Syracuse, NY)
  • Meredith Land (now at KXAS-TV in Dallas-Ft. Worth)
  • Leslie Lyles
  • Joan Mack
  • Chip Maxham (now morning meteorologist at KAUZ in Wichita Falls, TX)
  • Karen McGinnis (now at CNN)
  • Christa McLain
  • Jenny McLendon
  • Jill Franco-Miller - news anchor
  • Blair Miller (now anchor at WSOC-TV in Charlotte)
  • Angie Mizzell
  • Adrian "Specs" Munzell (deceased)
  • Nancy O'Dell (formerly with Access Hollywood)
  • Steve Overton
  • Warren Peper
  • Ben Pogue
  • Spencer Pryor (now spokesman for North Charleston Police Department)
  • Dallas Raines
  • Dana Ratliff
  • Amy Robach (now with NBC News and MSNBC, and anchor of Weekend Today)
  • Jon Robinson (2004-2006)
  • Darla Rourk
  • Liz Scott
  • Ron Scott
  • Dee Dee Sharp
  • Nina Sossamon
  • Leigh Spann (now at WFLA-TV in Tampa)
  • Andrew Speno (now evening anchor at KOKH in Oklahoma City)
  • Dave Stanley
  • Nate Stewart (now at WLTX)
  • Ben Tackett
  • Jennifer Timmons
  • Joe Trahan (now sports reporter at WFAA in Dallas-Ft. Worth)
  • Jim Vann (announcer in early 1980s)
  • Bo Williams

References

  1. ^ "Require Prime Evening Time for NTA Films" ([dead link]), Boxoffice: 13, November 10, 1956, http://issuu.com/boxoffice/docs/boxoffice_111056-1
  2. ^ http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-06-1082A2.pdf
  3. ^ CDBS Print

External links

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