Chronology data should be put on the appropriate chronology page ("Chronology of call letters WBUP") .
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|Branding||ABC 10 (general)
ABC 10 News Now CW 5 (on DT2)
|Slogan||The Upper Peninsula's ABC 10|
|Channels||Digital: 10 (VHF) &
WBKP-DT 5.2 (VHF)
10.2 The CW
|Owner||Marks Radio Group
(Lake Superior Community Broadcasting Corporation)
|First air date||January 2, 2003|
|Call letters' meaning||Beautiful Upper Peninsula|
|Former channel number(s)||10 (VHF analog,
|Transmitter power||9 kW
6.4 kW (WBKP-DT2)
301 m (WBKP-DT2)
|Transmitter coordinates||46°29′26.0″N 87°53′36.0″W / 46.49056°N 87.89333°W / 46.49056; -87.89333|
Former WBUP/WBKP logo.The station signed-on in January 2003 as a full-time satellite of ABC affiliate WBKP in Calumet. It replaced low-power repeater W28BX channel 28 in Marquette. As a full powered station, WBUP reached more areas than the repeater did because that signal was very weak and could only be picked up in Marquette and Negaunee. It aired an analog signal on VHF channel 10 from a transmitter on the tower of PBS affiliate WNMU in Ely Township. WBKP and WBUP took the on-air branding "ABC 5&10".
Its original owners (Tom and Sue Scanlan) sold both stations to Lake Superior Community Broadcasting, a company owned by Stephan Marks of Maryland, in January 2004. In July 2007, the two stations split. WBKP switched affiliation to The CW becoming part of The CW Plus while WBUP remained with ABC. Since it was granted an original construction permit after the FCC finalized the DTV allotment plan on April 21, 1997, the station did not receive a companion channel for a digital television station. Instead around June 12, 2009 which was the end of the digital television conversion period for full-service stations, WBUP turned-off their analog signal and turn on its digital signal though an action called a "flash-cut". It then began offering a simulcast of WBKP on a new second digital subchannel.
Shortly after Stephan Marks acquired the stations, local broadcasts called UGN News with "UGN" meaning "Upper Great (Lakes) News (Network)" debuted originating from both WBUP/WBKP and sister station WBKB-TV in Alpena. The shows featured news and weather from the entire Upper and Northern Lower Peninsulas. In 2006, coverage was reduced to the Upper Peninsula and only originated from WBUP/WBKP. However, the title remained the same. Eventually, WBUP re-branded its broadcasts to ABC 10 News Now.
Compared with NBC affiliate WLUC-TV, this station's news department is quite small for a network affiliate. Local news currently airs weeknights at 5:30 and 11 on WBUP and at 10 on WBKP (which competes with a show on Fox station WLUC-DT2). The station do not have any meteorologists but subscribe to AccuWeather. It also shares resources with The Mining Journal. Like all CW Plus affiliates in the Eastern Time Zone, WBKP airs the nationally syndicated morning show The Daily Buzz on weekdays from 6 to 9.
- Cynthia Thompson - News Director seen weeknights at 5:30
- Kristina Kuestner - weeknights at 10 and 11
- Randy Spieth - Sports Director seen weeknights at 10 and 11
- Mike Hoey - Senior Reporter
- Stacy Johnson - "Money Talks" segment producer