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List of ABC slogans

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Lists of advertising slogans
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List of advertising slogans
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Advertising slogans used by the American Broadcasting Company

1960s

  • 1963: "The New ABC"
  • 1964: "Wild World of Entertainment"
  • 1965: "Turn on the Excitement!"
  • 1966: "7 Nights To Remember"
  • 1967: "A Very Special Season"
  • 1968: "Find Your Own Thing!"
  • 1969: "Meet Us in September"

1970s

  • 1970: "Let's Get Together on ABC"
  • 1971-1973: "This is the Place to Be" (Used by the Nine Network as "The Place to Be in '73" in 1973)
  • 1974: "What You See on ABC This Fall, You'll Be Talking About Tomorrow!"
  • 1975: "Welcome to the Bright New World of ABC" (Used by HSV7 as "Welcome to the Bright New World of Seven" in 1976)
  • 1976: "Let Us Be the One" (based on a song by The Carpenters) (used by the Nine Network in 1977)
  • 1977-1978, 1979-1980: "Still The One" (based on a similarly named song by Orleans) (used by the Nine Network in 1978, then from 1980 to 1986, then from 1988 to 2006).
  • 1978: "We're the One!" (based on "You're the One" by The Oak Ridge Boys) (Used by the Nine Network in 1979)

1980s

1990s

  • 1990-1991: "America's Watching ABC" (1990 version contains same music as 1989, but with different lyrics) (1991 version contains different music) (Elements of the 1990 campaign used in Network Ten Australia's 1992 video for "This is It")
  • 1992: "It Must Be ABC" (This was the last official full-fledged fall ad campaign for the network)
  • 1993: "Watched by more people than any other network"
  • 1994: "The American Broadcasting Company"
  • 1995: "Get with the Program!"
  • 1996: "Nobody does it like ABC"
  • 1997: "TV is Good"
  • 1998: "We Love TV" (Used by the Nine Network from Dec. 1, 2007 onwards)
  • 1999–2007: "America's Broadcasting Company"

2000s

  • 2000: "America's #1 Broadcasting Company"
  • 2000: "Definitely ABC" (sweeps)
  • 2001: "America's Favorite Network"
  • 2001: "Only Americans" (used only after the 9/11 World Trade Center terrorist atacks)
  • 2003: "Celebrating 50 Years of Television"
  • 2004: "Welcome to the New ABC"
  • 2005: "Only on ABC"
  • 2007-present: "Start Here" (still used) (modified to "Start Over" when introducing returning shows whose season was interrupted by the 2007 Writer's Guild strike)
  • 2008: "Start Fresh" (used as it is in Spring and new episodes of hit shows are airing)
  • 2008: "The Fun Starts Here" (used as it is in Summer and new episodes of hit shows are airing)

Some of these slogans (or variants of them), especially Still The One, were used on the Nine Network in Australia & regional affiliates, as well as by Sky One of the British SKY Broadcasting corporation.

Still The One

A promotional campaign that ABC used for the 1977-78 and the 1979-80 seasons. The lyrics to the song was by the Orleans band. This promo was at a time when ABC was at the top of the ratings. Several shows premiered on ABC during the time of this campaign.

Local Stations

ABC stations had local customized versions of the 'Still The One' campaign.

Also used from 1978 to 30 January 2006 by Australia's Nine Network.
In 1990 - 1991 Britain's Sky Television, as part of its advertising war with British Satellite Broadcasting, reused ABC's 1977 promotional song with revised lyrics, initially as "We're the One", then as "Still the One".

You and Me and ABC

This was the slogan used for the 1980-81 season. One version of the promo had a happy feel to it, where they showed personalities in the street. Another version was disco, where everyone was dancing to the song. Several new shows premiered on ABC in 1980.

Local Stations

Several ABC stations had local customized versions of the 'You and Me' campaign

Now is the Time, ABC is the Place

This was the slogan ABC used for the 1981-82 season. Several new shows premiered on ABC during the time of this campaign. Legendary voice announcer Ernie Anderson did the voiceover for the promo. ATN-7, the Sydney branch of the Seven Network in Australia use this as the basis for their slogan "Summer is the Time, Seven is the Place" during the Summer of 1986/87.

Local Stations

Several ABC stations had local customized versions of this campaign.

Come on Along with ABC

This was the campaign ABC used for the 1982-1983 television season. The campaign, mucn like the 'You and Me' campaign from 1980, had a feel good, high spirited tone to it.

Local Stations

Several ABC stations used local customized versions of this campaign

We're With You, on ABC

This was the slogan ABC used for the 1984-1985 fall season.

Local Stations

You'll Love It on ABC

This Was the slogan ABC used for the 1985-1986 fall season.

Local Stations

  • KATU in Portland: "You'll Love It on Channel 2"
  • KVII in Amarillo, TX: "You'll Love It on Channel 7"
  • WFAA in Dallas, TX: "You'll Love It on Channel 8"
  • WABC in New York City: Same as KVII-TV
  • KGUN in Tucson, AZ: "You'll Love It on TV-9"
  • KTNV-TV in Las Vegas, NV: "You'll Love it on 13 Territory"
  • KOTA-TV in Rapid City, SD: "You'll Love it on KOTA Territory"
  • KLDO-TV (now a Univision affiliate) in Laredo, TX: "You'll Love it on KLDO-TV"
  • WCJB-TV in Gainesville, FL: "You'll Love it on TV-20"

Together with ABC

Used for the 1986-1987 fall season.

Local Stations

External links

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